How Much Does Teeth Whitening Cost in 2024? Factors that Influence the Price

how much does teeth whitening cost

Teeth whitening is a highly opted for cosmetic dental treatment that is chosen by many because it can add considerable shine to your smile. As we head into 2024, it’s important to be knowledgeable about teeth whitening costs and the elements that affect these prices if you’re thinking about getting it done. 

There are many options at your disposal, from professional treatments at the dentist’s office to kits you can use at home, and the prices can be very different. The following blog will guide you through the different factors that affect the cost of teeth whitening to paint you a better picture of teeth whitening.

Types of Teeth Whitening Procedures

When talking about the costs of teeth whitening procedures, we have to first think about many variables, the major one being the kind of treatment you’ve chosen. Professional treatments that’re done at the dentist’s office, like laser whitening and Zoom whitening, are known popularly for giving the most noticeable results.  

Laser Whitening: Laser whitening makes balanced use of strong bleaching chemicals and advanced tools (lasers or LED lights) to accelerate the whitening process. They’re very effective at getting rid of various stains, whether from ageing, food, or more stubborn issues like tetracycline stains and dental fluorosis.

Zoom whitening: This is a popular in-office procedure that makes use of a strong bleaching gel and an LED light. Studies show that Zoom whitening can make teeth several shades whiter in only one session, so if you’re someone who wants fast results, this is the procedure for you. If we compare Zoom to laser whitening, we can consider research that shows that Zoom works faster and whitens all teeth at once, but laser whitening, on the other hand, can be more precise and even.

You will find that at-home whitening kits, which come in strips, gels, and trays, are simply more convenient (one trip to the market) and cheaper. You can utilize these kits easily at home, but keep in mind that they usually take longer to show results and are less dramatic, aesthetically, than professional treatments done at the clinic. 

Furthermore, research has shown that these over-the-counter products work well for insignificant, minor stains and regular maintenance. Still, they won’t offer you the same level of whitening as treatments you can get at the dentist’s office.

Factors Influencing Whitening Costs

In this section, we’ve laid down some major factors that will influence the cost of teeth whitening; this is a generalized list that covers most of the procedures (at home and in the office).


One major cost factor that matters a lot is the level of staining that your teeth have sustained over the years. Severe stains gotten from things like tetracycline or dental fluorosis need much more concentrated treatments and skill, which can end up becoming a costlier option. 

Furthermore, severe cases of discolouration might need more than one session or specialized treatments like internal bleaching, more on that later; this further increases the complexity and intensity of these treatments and contributes to the higher costs.

Complexity of Treatment 

How complex your treatment is, as well as the number of sessions needed to get the desired whiteness, will also directly impact your wallet.

Let’s take internal bleaching for instance, used for teeth that have had a root canal; the procedure has to do with placing a whitening agent inside the tooth to target deep stains, a method that is effective, true, but more expensive due to its complexity.

Skill of the Dentist

Dentists who have lots of experience in the field, special training, and an overall good reputation in the market usually charge more for their services. This is because they’re known for reaching the best results and also for being skilled at reducing side effects like tooth sensitivity or gum irritation

People are often willing to pay extra for this premium level of service. Less experienced dentists might charge less, but remember that their results might not be as good as you want. So, there is a balance between how premium a service you want and its cost.

Location of Clinic

Where you live, or the location where you’ve opted to undergo the procedure also affects the cost. In big cities with higher costs of living and higher demands due to greater populations, dental treatments, including whitening, are more expensive. 

On the other hand, if your clinic is in a smaller town or a rural area, it might have lower prices. Check local options to find a treatment that fits your budget.

Technological Advancements

Effectiveness treatments for permanent teeth have vastly improved over the years; these upgrades have also influenced costs. Innovations such as the use of light and laser to enhance the action of bleaching agents have become standard in clinics. These technologies boost the whitening process and make results more uniform.

Also, newer formulations of whitening gels have now started to include desensitizing agents like potassium nitrate and fluoride to reduce the risk of tooth sensitivity which is a common side effect of whitening treatments. These advancements make the whitening process more accessible to more patients. 

Professional vs. At-Home 

Professional teeth whitening treatments are, of course, usually more expensive than at-home or over-the-counter options. 

Laser teeth whitening is particularly pricey because of the use of laser technology. This higher cost is justified due to the use of strong bleaching agents, the skill and labor of dental professionals who perform the procedure, and the advanced technology used like lasers.

However, at-home whitening kits are more affordable, with prices varying by the kind of brand they are, their quality, and their market rate. These kits have lower concentrations of bleaching agents, so they need to be used more often to keep results; you might need to use a new one repeatedly over the coming months. Studies have shown that if you get professional treatments, they can last you from one to three years, while if you opt for at-home kits, they’ll usually last for six to twelve months.


The type of procedure opted for by the patient, how much staining the teeth have sustained, the location of the clinic, as well as new whitening technology are all major cost players when it comes to teeth whitening in 2024. Professional treatments like laser and Zoom whitening give the best results but are more expensive. 

If you want more information about teeth whitening or want a more personalized treatment plan, feel free to visit DundasEast Dental, a premier clinic in Toronto, Ontario. Call us now to learn more!

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